TOO ORANGEY & TOO ORANGEY APPAREL

2019 - Present

The original branding started off as a collection of custom, sketch-comedy videos created by David Har’el. In one year he went from patching together video edits on his phone to full production sets, collaborating with other creatives in the industry. The stories in these video-skits were often about social issues & communicated to the audience in the form of dark humor. Sometimes it’s okay to laugh because laughter, after all, is the best medicine. This mentality was then translated into ideas for design concepts that turned into merchandise called Too Orangey Apparel.