BRANDING STRATEGY FOR A MOBILE WHISKEY BAR

The goal was to create a branding strategy for a fictitious company named, 'Tavern To You.' Mobile bars have become a popular trend for public events, such as weddings, private events, corporate parties, and other celebratory social gatherings. This mobile bar specifically serves a wide variety of whiskey brands, along with certain names of bourbon and scotch. The branding strategy for 'Tavern To You' includes:

• Target Audience Profiles

• Competitive Research

• Brand Personality

• Naming Process

• Logo Process

• Taglines/Headlines

• Vehicle Mockups

• Social Media Presence

The preview of the branding deck is available below and a link to download the full version.